Growth & Partnerships Manager
Obida
Deadline Over
Job Type
Full Time
Work Type
Onsite
Salary
Competitive
Deadline
1 year ago
Required Skills
Business Development
Problem Solving
Strategic Planning
Critical Thinking
Adaptability And Innovation
Adaptability And Innovation
Financial Acumen
Communication Skills
Relationship Building
Job Description
About Obida:
The O’ Story is one of heritage, creativity, and continuity—a narrative that comes full circle, bridging the past, present, and future of West African heritage. Symbolized by the circular motif of our brand logo, Obida represents the eternal flow of cultural expression, with the O’ serving as a timeless emblem of our West African roots. O’ also represents the motherbrand from which all other Obida creations flow.
We are deeply rooted in West African culture, drawing inspiration from the traditions, craftsmanship, and storytelling that have shaped our identity. Every aspect of West African life infuses our designs with authenticity and depth. Our ready-to-wear clothing and homeware offerings embody these principles, embracing ethical, Africa-focused, and sustainable practices in our production and processes.
At Obida, we create timeless pieces that resonate with authenticity and inspire pride in our cultural identity. Our products are more than just items; they are a celebration of West African heritage, designed to bring the richness of our culture into everyday life. As we embark on our next phase of expansion, we are seeking a strategic and results-driven Growth and Partnership Manager to join our team and spearhead our market expansion efforts.
Position Overview:
The Growth and Partnership Manager will be responsible for driving the company’s expansion strategy, identifying new market opportunities, and forming strategic partnerships that fuel growth. This role will focus on expanding our geographical footprint, enhancing customer acquisition, and fostering relationships with key stakeholders. The ideal candidate will have a strong background in business development, market expansion, and partnership management.
This business-critical role at Obida will significantly influence our overall organisational strategy. We seek a candidate who excels in dynamic business environments, capable of developing and executing GTM and expansion plans, forging strategic partnerships, and closing remarkable deals independently and swiftly. You will own Obida's growth and expansion strategy, leveraging cross-functional teams to achieve key business objectives, including attracting new customers and nurturing existing relationships in both current and new markets.
This business-critical role at Obida will significantly influence our overall organisational strategy. We seek a candidate who excels in dynamic business environments, capable of developing and executing GTM and expansion plans, forging strategic partnerships, and closing remarkable deals independently and swiftly. You will own Obida's growth and expansion strategy, leveraging cross-functional teams to achieve key business objectives, including attracting new customers and nurturing existing relationships in both current and new markets.
This high-impact role demands a proactive approach, with the autonomy to experiment and make quick, on-the-ground decisions. You will play a pivotal role in shaping Obida’s strategy and the evolution of our growth and partnerships team.
At Obida, we often navigate opportunity-rich but information-scarce environments. The ideal candidate is a creative business leader who thrives on developing innovative customer acquisition and business expansion ideas, actively testing these hypotheses, and closely monitoring their ROI.
Key Responsibilities:
- Expansion Strategy Development:
- Develop and implement a comprehensive expansion strategy to increase market presence and revenue in new and existing markets.
- Conduct thorough market research to identify growth opportunities, including emerging markets, customer segments, and competitive landscape.
- Set and track key performance indicators (KPIs) to measure the success of expansion initiatives.
- Market Entry and Penetration:
- Identify and evaluate potential markets for entry, both domestically and internationally.
- Develop and execute go-to-market plans, including market entry strategies, localisation efforts, and distribution channels.
- Monitor and analyse market performance, adjusting strategies as needed to optimise results.
- Strategic Partnership Development:
- Identify, negotiate, and secure strategic partnerships that align with the brand’s expansion goals.
- Cultivate and maintain relationships with key industry players, including fashion influencers, retailers, and distribution partners.
- Collaborate with partners on co-branded initiatives, events, and marketing campaigns to enhance market presence.
- Customer Acquisition and Growth:
- Work closely with the marketing team to develop and execute customer acquisition strategies that drive brand awareness and engagement in new markets.
- Leverage digital marketing, social media, and content marketing to reach and convert target audiences.
- Implement innovative growth hacking techniques to rapidly scale customer base.
- Collaboration:
- Collaborate with cross-functional teams, including design, product development, and sales, to ensure alignment with overall business objectives.
- Provide regular updates and reports to senior management on progress and outcomes of expansion initiatives.
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, Fashion Management, or a related field; MBA is a plus.
- 5+ years of experience in management consulting, business development, market expansion, or a related role.
- Proven track record of successfully driving market expansion and establishing strategic partnerships.
- You have the ability to think creatively and strategically, with a strong problem-solving mindset.
- You have the ability to work independently and as part of a team in a fast-paced, dynamic environment.
- You have a sophisticated commercial sense and are able to deeply understand our business drivers and strategies, quickly grasping the underlying factors influencing our businesses.
- You excel at identifying unique opportunities and closing deals to drive revenue growth.
- You are an excellent communicator, both in writing and verbally, with the ability to articulate complex issues clearly and compellingly to diverse audiences.
- You have a proven track record in a client-facing role, consistently delivering top performance.
- You are perceptive and a fast learner: you're able to quickly understand our business and the industry we operate in.
Why Join Us:
- Be part of a forward-thinking fashion brand with a commitment to innovation and sustainability.
- Work in a creative and collaborative environment with opportunities for professional growth.
- Competitive salary and benefits package.
