The O’ Story is one of heritage, creativity, and continuity—a narrative that comes full circle, bridging the past, present, and future of West African heritage. Symbolized by the circular motif of our brand logo, Obida represents the eternal flow of cultural expression, with the O’ serving as a timeless emblem of our West African roots. O’ also represents the motherbrand from which all other Obida creations flow.

We are deeply rooted in West African culture, drawing inspiration from the traditions, craftsmanship, and storytelling that have shaped our identity. Every aspect of West African life infuses our designs with authenticity and depth. Our ready-to-wear clothing and homeware offerings embody these principles, embracing ethical, Africa-focused, and sustainable practices in our production and processes.

At Obida, we create timeless pieces that resonate with authenticity and inspire pride in our cultural identity. Our products are more than just items; they are a celebration of West African heritage, designed to bring the richness of our culture into everyday life. As we embark on our next phase of expansion, we are seeking a strategic and results-driven Growth and Partnership Manager to join our team and spearhead our market expansion efforts.